Zenshin Group
Forward Progress

Some businesses are ready for what's next.

We help them chart the course.

With sharper strategy, stronger operations, and the tools to grow — we modernize Hawaiʻi businesses for what's coming.

The Moment

Hawaiʻi businesses are world-class at what they do.

Many are quietly behind on what's coming next.

The world is moving faster — in technology, in expectations, in how customers find and choose. Established businesses that have stood for decades now face a choice: modernize on their own terms, or get left behind by businesses willing to.

The cost of standing still isn't always visible. Until the moment passes.

The Zenshin Difference

We're not a framework dropped on your doorstep. We're Hawaiʻi operators who stay in until the work is done.

“You can't control the wind, but you can always adjust your sails.”

— TYLER HIRANAKA, CO-FOUNDER

Two decades of building, marketing, and operating businesses across Hawaiʻi's hotels, publications, nonprofits, and emerging ventures. We know this market — and we know what it takes to move a business forward in it.

What We Do

Three pillars. One purpose.

Every engagement we run sits in one of three places — modernizing what's outdated, growing what works, or executing what's been decided. Most clients need all three. We handle them as one practice.

MODERNIZE

Bring the business up to speed.

Tools, technology, and digital presence that match what the market expects today — not what it expected ten years ago.

  • Digital and web strategy
  • Marketing and brand refresh
  • Systems and workflow optimization
  • Lead procurement

GROW

Build a clear path to expand.

Revenue strategies, new markets, and the operational foundation to scale what's already working.

  • Business strategy
  • Market expansion
  • Revenue growth planning
  • Business transformation

EXECUTE

Turn strategy into results.

Align the people, processes, and accountability that make strategy real — and keep it moving once it is.

  • Organizational performance
  • Talent and culture development
  • Operations optimization
  • Project leadership
Our Approach

How we work — and why it works.

Every engagement follows the same arc. Whether it's a six-week sprint or a yearlong partnership, this is the path from where you are to where you're going.

DIAGNOSE

Honest assessment of what's working, what isn't, and what's actually slowing the business down. We surface what's been hard to name.

STRATEGIZE

Build the plan that gets you from current state to the outcome you want — with clear priorities, sequencing, and accountability.

BUILD

Stand up the systems, tools, and operational changes the strategy depends on. We don't hand off; we deploy.

OPERATE

Run alongside your team until the new way is the way. Then step back — leaving you stronger than we found you.

Leadership

Experience spanning technology, hospitality, media, and nonprofits locally, nationally, and globally.

Tyler Hiranaka

SENIOR MANAGING PARTNER · CO-FOUNDER

Ephraim David Botulan

SENIOR PARTNER · CO-FOUNDER

Cosmo Hirai

PARTNER

Let's Move Forward

Ready to chart your course?

Whether it takes a new strategy, a rebuilt process, or better tools — we'll get you there. Tell us where you are, and we'll tell you what's possible.

Or reach us directly at aloha@zenshingroup.com